Company Overview:** Gerrytech is a leading provider of industrial cleaning equipment, specializing in high-pressure and ultrasonic cleaning systems for industries such as automotive, aerospace, and electronics. We are seeking a dynamic and results-driven Digital Marketing Specialist to enhance our online presence and drive targeted traffic to our website. ### **Job Summary:** The Digital Marketing Specialist will be responsible for developing, implementing, and managing digital marketing campaigns that promote Gerrytech's products and services. This role requires a deep understanding of B2B marketing, SEO, PPC, content marketing, and social media strategies, particularly in the industrial and manufacturing sectors. ### **Key Responsibilities:** - **SEO & Content Marketing:** Conduct keyword research to optimize website content and landing pages for search engines. Develop and manage content marketing strategies, including blog posts, white papers, and case studies, to drive organic traffic. Implement on-page and off-page SEO techniques to improve website rankings. - **PPC Advertising:** Create, monitor, and optimize Google Ads and LinkedIn Ads campaigns targeting industry-specific keywords and audiences. Analyze and report on the effectiveness of PPC campaigns, adjusting strategies to maximize ROI. - **Email Marketing:** Design and execute email marketing campaigns, including newsletters, product updates, and promotional offers. Segment email lists based on industry, company size, and user behavior to deliver personalized content. - **Social Media Management:** Manage Gerrytech’s social media accounts (LinkedIn, Twitter, YouTube), including content creation, posting schedules, and community engagement. Develop video content showcasing product features and customer testimonials to be shared on social platforms. - **Analytics & Reporting:** Use tools like Google Analytics, SEMrush, and HubSpot to monitor website traffic, user behavior, and campaign performance. Prepare monthly reports on digital marketing activities, providing insights and recommendations for improvement. - **Industry Engagement:** Participate in online forums, industry-specific communities, and webinars to promote Gerrytech’s expertise and solutions. Write and publish guest posts on relevant industry blogs, linking back to Gerrytech’s website to drive traffic. ### **Qualifications:** - Bachelor’s degree in Marketing, Communications, Business, or a related field. - 3+ years of experience in digital marketing, with a focus on B2B industries. - Proven experience with SEO, PPC, content marketing, and social media strategies. - Familiarity with tools like Google Analytics, SEMrush, Figma, Adobe Creative Suite, and marketing automation platforms (e.g., HubSpot, Mailchimp). - Strong copywriting and content creation skills, with a portfolio of past work. - Excellent analytical skills and the ability to translate data into actionable insights. - Ability to work independently and collaboratively in a fast-paced environment. ### **Preferred Qualifications:** - Experience in the industrial, manufacturing, or technology sectors. - Knowledge of HTML/CSS and experience with website content management systems (CMS). - Certification in Google Ads, Google Analytics, or HubSpot. ### **Benefits:** - Competitive salary and performance-based bonuses. - Comprehensive health, dental, and vision insurance. - Opportunities for professional development and growth within the company. - Flexible work hours and remote work options.